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AVer Information Inc., the award-winning provider of video collaboration and education technology solutions, announces that it has been awarded the B2B Innovator Award in the Content, Creative, and Execution category. This recognition highlights AVer’s innovative and dynamic marketing strategies surrounding InfoComm 2024.

The B2B Innovator Awards honor the trailblazers in the B2B space who are not afraid to get their hands dirty, motivate their teams to make bold moves, and push boundaries to engage buyers, boost brand awareness, and close deals. The award celebrates those who think outside the box to create and execute innovative strategies that keep B2B businesses thriving.

“We are thrilled and honored to receive the B2B Innovator Award,”

“Our team’s dedication to creating engaging and impactful campaigns has allowed us to amplify our brand and connect with industry-leading integrators and partners in powerful new ways.”

AVer’s award-winning strategy, executed at InfoComm 2024, was spearheaded by Alice Stevens, Channel Marketing Director for AVer. Centered around the theme “A Camera for Every Room,” the strategy highlighted AVer’s commitment to providing tailored camera solutions for diverse meeting spaces – from small huddle rooms to the largest collaboration spaces. AVer embraced the Las Vegas theme at InfoComm with an engaging and interactive “Spin to Win” game, which successfully drew attention and increased booth foot traffic. Alongside this on-site activation, AVer implemented a multi-channel promotional campaign that included social media, email marketing, web presence on averusa.com and the InfoComm event site, press releases and a newly designed email banner. This ensured consistent messaging across all platforms and elevated the company’s online and offline brand presence.

“This award showcases the creativity and dedication of our marketing team,”

“Their ability to craft and execute a comprehensive strategy for InfoComm 2024, which amplified our brand and engaged key industry stakeholders, was pivotal to our success. From interactive booth experiences to consistent cross-channel messaging, the team exceeded our goals and set a new benchmark for how we approach events.”

The results of this innovative strategy exceeded expectations, driving lead generation beyond targets and securing multiple industry awards. AVer’s successful execution and positive outcomes demonstrate its qualifications for the B2B Innovator Award.

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